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Search results “Brand research and development” for the 2010
The best or nothing│Mercedes-Benz
 
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Starting right now, the product and technology innovations of Mercedes-Benz will be supported by a wide-ranging communications offensive, the focal point being the new brand claim "The best or nothing." -- the principle from the company's founding father Gottlieb Daimler. Already extremely well received by employees as a guiding theme introduced at the end of 2009, it is now set to underscore the brand's ambition to lead in an outward facing context. "We invented the automobile and originated technologies that are now taken for granted -- from the safety cell to ABS, the airbag or ESP®, and unique technological highlights such as 'PRE-SAFE®'. Based on this tradition, our customers expect nothing less than technological leadership," comments Dr. Joachim Schmidt, Executive Vice President Mercedes-Benz Cars Sales and Marketing. "For us, that means we want to deliver the very best in all areas -- be that in research and development, production, sales, service and aftermarket business or in purchasing." The new brand claim is not only reflected in the core brand values of perfection, fascination and responsibility, but is also a living, breathing part of corporate culture. It was Gottlieb Daimler who formulated the motto "The best or nothing", always living and working by this. Until this very day, this leadership expectation remains fundamental to the thoughts and actions of every single Mercedes employee.
Views: 135607 Daimler AG
Research to help shape brand experience
 
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Craig Gagnon talks with Mark Rudzinski, Managing Director of Aeffect, about Brand Experience Mapping and how it's used to assist marketers with message development and brand strategy.
Views: 123 CraigGagnon
What is the FIU Brand? - Market Research Results
 
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Marketing research and brand perception research resulted in the following explanation of FIU's brand. This video (created in February, 2010) is the foundation for the development of the Worlds Ahead campaign creative. It is used to help FIU's internal community better understand the FIU brand.
Consumer insights lead you to success
 
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When you truly understand your customers - beyond what they even understand about themselves - you will be able to create business strategies for communication and product development that makes people fall in love with your brand. You want loyal customers, brand ambassadors and long term success. This is how. Follow trends, psychological research and world movement. Check http://howwemove.blogspot. and www.love-branding.com
Views: 514 ihavenothingtohide
How to Use a Focus Group for Brand Name Candidates
 
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http://CatchwordBranding.com How to use a focus group to develop and test a new brand name or corporate identity, presented by naming expert Laurel Sutton.
Views: 3817 Catchword Branding
Build a tower, build a team | Tom Wujec
 
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http://www.ted.com Tom Wujec from Autodesk presents some surprisingly deep research into the "marshmallow problem" -- a simple team-building exercise that involves dry spaghetti, one yard of tape and a marshmallow. Who can build the tallest tower with these ingredients? And why does a surprising group always beat the average? TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the "Sixth Sense" wearable tech, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate. Watch a highlight reel of the Top 10 TEDTalks at http://www.ted.com/index.php/talks/top10
Views: 1322922 TED
How to Pick an International Brand Name
 
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http://CatchwordBranding.com How to develop a brand name or corporate identity that will succeed in markets worldwide, presented by naming expert Laurel Sutton.
Views: 2885 Catchword Branding
The DNA of a Good Brand Manager
 
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Jane Altobelli, EVP, Chief People Officer at SymphonyIRI Group Where is the Talent Going to Come From? Given the changing Research ecosystem, where is the talent going to come from? Researchers will need an expanding toolkit of skills and expertise that may be more about consulting skills than research knowledge. The new Researcher will need a different set of attributes in order to become change agents, visionaries, risk takers and to take a stand.
Views: 8805 scribemedia
STRATEGY: Innovation Equality
 
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Tom Peters asserts that you need innovation in all parts of your organization--not just research and development. Innovative HR, anyone? _____ Learn more about Tom Peters at https://tompeters.com/ Sign up for Tom Peters Times or Tom Peters’ Weekly Quotes at https://tompeters.com/contact/subscribe/ Follow Tom on Twitter at https://twitter.com/tom_peters
Views: 4676 Tom Peters
B2B International - Market Research With Intelligence
 
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B2B International is a leading business-to-business market research consultancy. With offices in North America, Europe and Asia-Pacific, we help answer the most challenging questions facing businesses around the world. B2B International specialises in obtaining market information direct from the people who matter -- businesspeople, industry experts and customers -- in order to answer the most difficult questions facing your business. Whether you wish to know the size and key segments of a target market, evaluate the competition, or understand how to tailor or better convey the advantages of your offering, we can help. From our offices in Europe, America and Asia, we also use our focus on business-to-business markets to good effect. With more than 30 years' experience of helping people in industrial/b2b markets find answers to the most challenging of questions, we are ideally placed to offer advice, propose solutions and devise strategies for future business growth and development Services include: Customer satisfaction and loyalty research Market and needs assessment research Market entry studies Tracking research Segmentation research Employee satisfaction research Brand positioning studies Pricing research Advertising testing New product development For more information on our services visit http://www.b2binternational.com/ or for access to free to download white papers, podcasts and books visit our blog http://www.b2binternational.com/b2b-blog/
Views: 3817 Nick Hague
TEDxTransmedia - Simon Harrop - DAREtoSENSE
 
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Simon Harrop is the CEO of Brand Sense, the global experts in sensory marketing, specialising in sensory retail, space consultancy and product development. In his role as a sensory branding guru and expert, Simon has enjoyed extensive public profiling through media such as the BBC, ITN News at Ten, International Herald Tribune, Brand Strategy and the Daily Mail. Before establishing Brand Sense in 2006, Simon worked in a variety of marketing roles. TEDxTransmedia was organized in the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)
Views: 6056 TEDx Talks
Dean's Series on Sustainable Innovation - Brand Cultures
 
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April 7, 2010: Dean's Series on Sustainable Innovation: Brand Cultures Dean Ernest J. Wilson III welcomes communication professor Sarah Banet-Weiser, director of the Norman Lear Center's BrandSpace, for a discussion of contemporary brand culture. BrandSpace is an interdisciplinary project, steered by a faculty working group from across USC's campus that examines the way in which new practices, imaginations and politics are being created within the parameters of commercial brand culture. The group discusses youth culture, commodity activism, new forms of marketing, new media and branding, among other things. Banet-Weiser will discuss these issues in relation to her current research on brand culture and political possibility. For more information about Sarah Banet-Weiser: http://annenberg.usc.edu/Faculty/Communication%20and%20Journalism/BanetWeiserS.aspx
Views: 1519 USC Annenberg
brand research
 
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Views: 11 SIMSOBBRUM
ThoughtRocket | Will Marre's New Model of Leadership Development for 21st Century Business
 
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Co-founder of The Covey Leadership Center, FranklinCovey, Will Marre is an expert at engaging employees, branding, innovation need-to-know knowledge and up to date research on leadership development that is relevant to today's world. 21st Century online platform to transform your leadership and organization.
Views: 199 williammarre
Brand Exploratory Research - Beer
 
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For this edition of Street Sessions, we interviewed New York Giants tailgaters at the New Meadowlands Stadium in East Rutherford, NJ, to ask them their brand impressions of 6 different popular beers: Coors Light, Bud Light, Miller Lite, Amstel Light, Budweiser, and Corona. We learned that each brand of beer had different and interesting brand perceptions - here's what we found.
Views: 5462 Clarion Research
Research and Development at Maurice Lacroix
 
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A guided, behind-the-scenes tour of how in-house movements are developed at Maurice Lacroix. http://www.mauricelacroix.com http://www.facebook.com/mauricelacroixwatches
Views: 1685 Maurice Lacroix
Know Your Brand: Merida
 
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We chat to Merida about how their racing team have direct influence over the research and development of the Merida bikes.
Views: 412 BicyclingSA
How great leaders inspire action | Simon Sinek
 
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http://www.ted.com Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling. Get TED Talks recommended just for you! Learn more at https://www.ted.com/signup. The TED Talks channel features the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and more. Follow TED on Twitter: http://www.twitter.com/TEDTalks Like TED on Facebook: https://www.facebook.com/TED Subscribe to our channel: https://www.youtube.com/TED
Views: 10011477 TED
Gnomedex Gets Smart (Cup)
 
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http://gnomedex.com - Larry Wu brings over 27 years of brand and business development experience to the SmartCup Board of Directors. He is currently the VP of Product Development for SK Food Group in Seattle, and most recently served as COO for Bossa Nova Beverages. Larry joined Bossa Nova from Iconoculture, Inc., where he served as VP, Consumer Strategist. There he led food and beverage consumer consulting projects for key Fortune 500 clients in the Consumer Packaged and Restaurant industries. Mr. Wu also spent two years leading research and development at CH Guenther and Son, Inc. where his team was responsible for the development, production and launch of key foodservice products such as the McGriddle.
Views: 1492 Chris Pirillo
University of Innsbruck - Brand Research Laboratory (english)
 
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he University of Innsbruck Brand Research Laboratory is an academic center dedicated to enhancing brand knowledge. Located in the Tyrolean Alps and sponsored by D. Swarovski KG, the Brand Lab provides a hub for eminent guest professors, international conferences, and resident researchers interested in exploring the social, cultural, and technical complexities of brands. Join the brand lab, participate, and enhance brand knowledge.
Views: 2193 marstube07
Cailyn Cosmetics - Brand Introduction
 
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We lead the industry with the highest quality, all natural cosmetics and skin care products. Constantly keeping pace with research and development, providing you with innovative, synthetic free cosmetics.
Views: 758 CailynCosmetics
Business marketing strategies | Digital market research | Effective brand management
 
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Business marketing strategies and Business strategies, We know what the word Strategy means because we know what the word Accomplishment means. AddReal acheives results. More Information: http://www.addreal.com/business.html
Views: 191 marlizsquadra
Dow Corning Dual-Brand Strategy: Business Model Innovation for Strategic Growth
 
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Tom Cook, corporate vice president and Northeast Asia president gave a lecture at Seoul National University (SNU) in Korea. He discussed how Dow Corning's business model has changed through the dual brand strategy, and how this has enabled Dow Corning to become more successful. He attributed Dow Corning's achievements to strong leadership, an ability to take risks, and the key belief that "Our customers' success is our success." To find out more about Dow Corning visit www.dowcorning.com
Girl Scouts Unveils New National Brand Campaign
 
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For more info visit www.newsinfusion.com NEW YORK, July 21, 2010 - Girl Scouts of the USA (GSUSA), one of the most iconic nonprofit organizations in the nation, is changing its brand identity to move at the speed of girls. After extensive research and development, Girl Scouts has debuted a long-term, multi-channel brand campaign that is designed to reacquaint a new generation of girls with the venerable organization and communicate the power girls have to change the world through Girl Scouting. The campaign, known by the tagline What Did You Today?, is also keyed to boosting the number of girls and adult volunteers who participate in Girl Scouting annually after a period of declining membership. "A new brand is absolutely essential for us and our future growth," said Kathy Cloninger, Chief Executive Officer of GSUSA. "About one of out every 10 girls participates in Girl Scouting and that's a tremendous number when you think about it. But that also means that we have a great opportunity to grow even after almost 100 years. We have literally restructured our organization to go after that 90 percent of girls who aren't gaining the benefits of Girl Scouting, and with our new brand campaign, we think we have the right message at the right time." The rebranding, in the works as part of the organization's overall restructuring and transformation that began in 2004, is comprised of a striking new visual identity, which includes a trefoil mark, revised color palette, and refreshed logo that was originally created by legendary designer Saul Bass in the 1970s, as well as an aggressive radio, television and print advertising campaign that will be consistent nationwide. As part of the What Did You Today? campaign, Girl Scouts also has developed Spanish-language advertising to target the Hispanic market, one of the few girl populations in the country that is growing. GSUSA already has secured more than $10 million in free advertising and exposure on Spanish-language media ranging from Telemundo to People en Español. ...
Views: 1079 NewsInfusion NBN
product development R&D eng
 
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Views: 104 bgavon
Private Label Skincare & Cosmetics
 
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http://www.privatelabelpartners.com Private Label Skincare from leading contract manufacturer, Private Label Partners, for custom formulas, packaging for building your brand, and advanced technology in research and development to meet your needs. Private Label Partners offers quality, purity and cutting edge formulas in anti-aging skincare, acne skincare, hand and foot care, and pet products for physicians, dermatologists, the spa industry, and veterinarians to expand and grow existing lines.
Views: 1531 plppageone
International Pharmaceutical Business Development
 
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ZeebraCross is an extension of your marketing division offering customized marketing, branding and design solutions. We are website design company in Hyderabad, India. We provides services website design, website designing, website development, Internet marketing, Search engine optimization. Zeebracross Branding Services
Views: 1283 zeebracross2010
LINING- Free shipping, 30%off
 
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LINING- Free shipping, 30%off Perfect gifts for everyone on your list End 26/12/10 Lining: Li Ning Company Limited is one of the leading sports brand enterprises in the PRC, possessing brand marketing, research and development, design, manufacturing, distribution and retail capabilities. The Group's products mainly include footwear, apparel, accessories and equipment for sport and leisure uses under its own LI-NING brand. The Group has established an extensive supply chain management system, and a distribution and retail network in the PRC primarily through outsourcing of manufacturing operations and distribution via franchised agents. The Group also directly manages retail stores for the LI-NING brand. http://www.e-lining.co.uk/holiday-gifts-sale http://www.e-lining.co.uk
Views: 140 LiningUk
Technology Management Program UCSB: Innovation Strategy
 
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Alexander Manu is a strategic innovation practitioner, international lecturer and author. He works with executive teams in Fortune 500 companies in industries as diverse as consumer packaged goods, media, advertising, mobile communications and manufacturing. In his client and research work, Alexander is involved in transforming organizations by exploring and defining new competitive spaces, the development of new strategic business competencies and creation of imaginative innovation methods. He believes that the exploration of possibility requires imagination as a prerequisite for strategic change and innovation. Series: Technology Management Program [9/2010] [Business] [Show ID: 18597]
What is a brand?
 
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Chuck Pettis of Brand Solutions shares the research results and approach toward our new identity initiative at the Unity Worldwide Ministries (aka Association of Unity Churches International) convention in June 2010. - What is a brand?
Job, vacancy, career in i-gaming
 
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http://www.thebettingheadhunter.com - Job, vacancy, career in i-gaming & e-gambling - Develop, drive and deliver a site development plan for (x)bingo.com as part of the Remote Transformation plan including the creation and approval of business cases/CAPEX proposals Work closely with Head of X Bingo and the land-based brand owner(s) to develop a multi-channel strategy for the brand and deliver on initiatives/commitments to develop both the online and offline channels Support all "brand alignment" initiatives to appropriately position the online and land-based brand positions Maintain an active working knowledge of the online bingo market and competitors within it; use that market knowledge to drive regular and material improvements to the site proposition Develop a suite of tools to understand and improve performance of the site (site tracking, usability, market research, accompanied play etc.) Work closely with Brand Marketing and Customer Insight teams to deeply understand who is playing on the site, what their goals and needs are, and develop a "customer plan" to ensure that the site and overall proposition meets key customer needs Work to improve the customer experience on the site across transactional, content, product and other pages through design, development of tools and functionality improvements Produce regular updates on CAPEX spend, agreed and pipelined projects, including forecasts of outcome and realisation of business benefits (PIRs) Update the Remote "Programme Office" on a weekly basis with progress on initiatives, escalation of risks, costs etc. Performance Targets Ownership of CAPEX projects worth £1m-£5m/year Control of OPEX of up to £1m/year Contribute to improvements of £150m turnover and £10m gross win for (x)bingo.com - Job, vacancy, career in i-gaming & e-gambling - http://www.thebettingheadhunter.com - created at http://animoto.com
Views: 16 CNA International
Zappos' Hsieh: Building a Formidable Brand
 
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Related Story: http://www.gsb.stanford.edu/news/headlines/Zappos_10_15.html Zappos CEO Tony Hsieh offers a compelling account of his transformation from callow Harvard student entrepreneur through his years as a dot-com wunderkind to the creator of a formidable brand. Zappos.com, Inc.: www.zappos.com Designing Happiness, MKT 555 media: http://faculty-gsb.stanford.edu/aaker/pages/Designing_Happiness_media.html Center for Social Innovation podcast: http://sic.conversationsnetwork.org/ Stanford University's Entrepreneurship Corner: http://ecorner.stanford.edu/
Highlights of BRAND DRIVEN INNOVATION: DESIGN, MANAGEMENT AND VALUE
 
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Themed BRAND DRIVEN INNOVATION: DESIGN, MANAGEMENT AND VALUE, the 5th International Conference on Brand Management brings together world-class brand management experts from academic and business sectors to share cutting edge information on current trends in brand management and innovation.
R&D for Your Small and Medium Business
 
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Youtube Community Discord Server - Product GIVEAWAYS every month on the Discord Channel for a discussion area of The Chris Voss Show Channel. Join up and check it out https://discord.gg/NywarHV Please join and support our community and EXCLUSIVE Private Fan Facebook Groups! http://bit.ly/1HAFQ7N Follow Us on: https://Instagram.com/ChrisVoss http://Twitter.com/ChrisVoss https://Facebook.com/ChrisVoss FAN MAIL: Chris Voss 10508 Cold Mountain Ave Las Vegas, NV 89129 Follow The Chris Voss Show Podcast on iTunes! http://apple.co/1IsK7Ht AND Google Play (Andoid) http://bit.ly/2lcdBHs
Views: 215 Chris Voss
Ken Mallon, Dynamic Logic: Branding vs. Digital Response - Part 1
 
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Bit by bit, marketers have warmed to online media for branding. Many have proven their success using the pre-internet metrics, while others apply traditional units like GRPs to measure the media itself. So, is it time to kick online response metrics to the curb? Not so fast. Disavowing "response metrics" assumes a dichotomy that leads to bad decisions. If one brand metric can help explain another, then measuring shifts in online behavior surely can add additional depth to a picture that always wants more clarity. Ken Mallon is a 25-year research veteran having applied research methods, statistics and data mining expertise to a variety of fields including health, pharmaceuticals, marketing, and internet behavior. At Dynamic Logic, Ken heads the Custom Solutions team, providing specialized research and consulting services to top clients. Before joining Dynamic Logic, Ken was Director of Product Development, Director of Marketing Solutions, and Director of Data Mining at Yahoo!, where he helped to create Yahoo!'s data-mining group, as well as their behavioral targeting system, unique consumer insights, and passively collecting data and advertising products.
Views: 459 D180Producer
Lexmark Research and Development Cebu
 
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Lexmark International Inc. is a leading developer, manufacturer and supplier of printing solutions including laser and inkjet printers, multifunction products, associated supplies and services for offices and homes in more than 150 countries.
Views: 932 LexmarkCebu
The Guinness Brand Experience - Customer Service Keynote Speaker & Marketing Speaker
 
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To learn more about The Brand Experience this Chicago based Irishman can bring to your conference and event, go to http://www.IrishmanSpeaks.com for more detail on this high impact, humorous, business speaker. As a keynote speaker on Business Growth, People Growth, Teamwork Growth, this Chicago based marketing keynote speaker has energized audiences from Harley-Davidson to Helsinki, from Memphis to Malaga and many places in between. Chicago Motivational and Inspirational Marketing Speaker Irishman Conor Cunneen talks about the Brand Experience http://irishmanspeaks.com Tags: Marketing Speaker Chicago, Chicago Business Speaker Humorous Motivational Speaker Humorous Motivational Chicago Speaker Humorous Speaker Chicago Irish Keynote Speaker Keynote Speaker Chicago Motivational There are Business Speakers and there are Business Speakers! And then there is Chicago based Irishman, Conor Cunneen whose BRAND PROMISE is E4: Energize, Educate, Entertain and Easy to Work with. He keeps that promise. How many Business Speakers receive testimonials like: "In my close to thirty years of association work, I have never seen a speaker as well received as you." Incentive Marketing Association There are Business Speakers, Humorous Business Speakers, humorous, inspirational business speakers! And then there is Chicago based Irishman, Conor Cunneen whose BRAND PROMISE is E4: Energize, Educate, Entertain and Easy to Work with. He keeps that promise. "In my close to thirty years of association work, I have never seen a speaker as well received as you." Incentive Marketing Association "As the person who coordinates all of our speakers year after year, I want to tell you that you offered a very welcome breath of fresh air in booking and executing our keynote speech. Getting information from you was easy, you followed through on your commitments every time and you were an inspiration to our customers." Major Insurance Corporation As a meeting or event planner, you can be sure that when I combine effective pre-event research with leadership and business experience from Ireland, UK and USA, a natural gift for storytelling and the wit that won Chicago Humorous Speaker of the Year, (wow, that all seems pompous!), yes, you can be sure that you have booked a professional and humorous Master of Ceremonies." Testimonials for Conor as a Professional Funny Emcee / Master of Ceremonies / MC American Express "Thanks again for your fabulous MC skills! I was very happy with the program and am so thankful and appreciative of your skills and attention to the details as well. And -- thank you for the balance of humor you added to the program. I hope you enjoyed yourself and our people! " Illinois State Crime Commission: "Thank you so much for the great job you did emceeing our recent awards gala. We take great pride in our program, so it was wonderful to be able to relax and know the program was in excellent hands. Not only did you keep what was a very lengthy program moving along with pace and great humor, it was obvious that you had done your own research separate to the script provided. Your combination of the gift of gab, great humor and professionalism shone through and genuinely contributed to a wonderful evening." SIMA "Thanks for the emcee work, we received great feedback so far and you certainly met our expectations." Humorous Motivational Irish Speaker Conor Cunneen regales his audience with a powerful message we all can learn from. Tags: Chicago Motivational Speaker Good keynote Speakers Motivational Humorous Speaker
Testimonial of a MasterCard-ESSEC Luxury Brand Management Program participant
 
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http://www.essec.edu | Thomas Bouillonnec took part in the MasterCard-ESSEC Luxury Brand Management Executive Program. Thomas explains why he chose this program and what the program brought him. The program was very complete, and covered all aspects of the luxury industry. Thomas really appreciated the exchanges among participants. The insight on China was very important. Asia has become the engine of growth for the luxury industry. Businesses are faced with the task of understanding the needs of this unique and fast growing customer base. Recognizing that talented individuals are key to business success in addressing this demanding demographic trend, ESSEC Business School, in association with MasterCard Worldwide, has launched the MasterCard-ESSEC Luxury Brand Management Program. - The collaboration leverages ESSEC's acknowledged strengths in conducting the world's only luxury brand management MBA program and also draws on the research that MasterCard has been doing which attests to the rapid expansion of the affluent consumer market in the region. - This program aims to provide professionals in luxury industries and services with an understanding of current branding, management and consumer trends during a 4-day intensive and hands-on learning experience. - The Chinese luxury market will be a special focus with a whole day dedicated to the study of its enormous growth. More information: http://www.essec.edu/mastercard-essec
Views: 814 ESSECBusinessSchool
Nicholas Christakis: The hidden influence of social networks
 
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http://www.ted.com We're all embedded in vast social networks of friends, family, co-workers and more. Nicholas Christakis tracks how a wide variety of traits -- from happiness to obesity -- can spread from person to person, showing how your location in the network might impact your life in ways you don't even know. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the "Sixth Sense" wearable tech, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate. Watch a highlight reel of the Top 10 TEDTalks at http://www.ted.com/index.php/talks/top10
Views: 276097 TED
Say hello to &Co
 
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Formerly known as Audiences Yorkshire, a strategic audience development agency. &Co is something more and something new. As lead consultants on the re-brand, Wonder Associates and the client team have been on a journey from brand research, to brand strategy, naming, visual identity and all media executions. This video was created to launch the brand.
Views: 115 WonderAssociates
Private Label Skincare
 
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http://www.privatelabelpartners.com Private Label Skincare from leading contract manufacturer, Private Label Partners, for custom formulas, packaging for building your brand, and advanced technology in research and development to meet your needs. Private Label Partners offers quality, purity and cutting edge formulas in anti-aging skincare, acne skincare, hand and foot care, and pet products for physicians, dermatologists, the spa industry, and veterinarians to expand and grow existing lines.
Views: 212 plppageone
National Battery Manufacturing R&D Center
 
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Governor Steve Beshear announced today that respected battery industry veteran Dr. Ralph Brodd has been selected to lead the Kentucky-Argonne National Battery Manufacturing Research and Development Center. The center is a partnership among the Argonne National Laboratory, the Commonwealth of Kentucky, the University of Louisville and the University of Kentucky. http://tinyurl.com/2djh87x
Views: 648 Steve Beshear
LAMA IN DA CLUB.wmv
 
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LORENZO AND THE LAMAS Research and development dpt. presents : "LAMA IN DA CLUB" Straight from ou r&D office, a brand new video. Enjoy. We Like you LORENZO AND THE LAMAS JAZZ/DEATH Interpolate and Destroy (that is what we do)
Views: 440 LORENZOANDTHELAMAS
Brand Fast-Trackers will help you build a stronger brand.
 
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In this episode, Carl Johnson, defines what innovation means within the walls of Campbell's. Specifically, how the company has encouraged and utilized innovation in order to sustain a competitive advantage in their category and enhance their existing brand equity. Carl Johnson joined Campbell Soup Company in April 2001, as Senior Vice President and Chief Strategy Officer. He has direct responsibility for corporate strategy, Research & Development and Quality, corporate marketing services, licensing, and e-Business. He reports to Douglas R. Conant, President and Chief Executive Officer. Carl joined Campbell from Kraft Foods, where he ran three successively larger business divisions. He joined Kraft in 1992 as Vice President, Strategy, for Kraft Foods, USA. In 1993, he became Executive Vice President, Kraft USA and General Manager of Kraft's Specialty Products Division. In 1995, he was made Executive Vice President of Kraft Foods, N.A., General Manager of the Meals Division and member of the Kraft Foods N.A. Operating Committee. 1997, Carl was named President of the $2.5 billion New Meals Division when the former Meals and Enhancers divisions were consolidated. In this capacity through early 2001, he led the division's three-year transformation, restoring sales and earnings momentum and achieving record-high operating income growth. Prior to Kraft, Carl was a senior partner and director of the consumer goods consulting practice at Marketing Corporation of America, where his key clients included among others, Kraft, Con Agra, Cadbury Schweppes, Readers' Digest and NYNEX. Before that, he was Vice President of Worldwide Advertising at Polaroid Corporation. He began his career with a 10-year tenure at Colgate-Palmolive in marketing management on both personal care and household products. Carl earned his B.A. degree in government and economics from Wesleyan University, and his M.B.A. degree from the University of Chicago. Carl is an Advisory Board Member of the Agricultural Sustainability Institute, University of California, Davis. He serves as a Trustee of the Adelphic Educational Fund at Alpha Delta Phi, Wesleyan University. He also serves as a member of the board of directors of Avedro, Inc., a pioneer in vision correction technology.
Views: 346 brianfmartin
Let the environment guide our development | Johan Rockstrom
 
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http://www.ted.com Human growth has strained the Earth's resources, but as Johan Rockstrom reminds us, our advances also give us the science to recognize this and change behavior. His research has found nine "planetary boundaries" that can guide us in protecting our planet's many overlapping ecosystems. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the "Sixth Sense" wearable tech, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate. Watch a highlight reel of the Top 10 TEDTalks at http://www.ted.com/index.php/talks/top10
Views: 192668 TED
Branding and Brand Strategy: by www.learnmarketing.net
 
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A short presentation on branding by www.learnmarketing.net
Views: 4275 learnmarketing
HP Inkology - The Art and Science of Printing: Episode 1
 
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HP Supplies Technology Specialist, Thom Brown, is your resident "Inkologist" and is here to share what makes Original HP ink different from the rest. With years of research and development, HP inks are able to deliver the high-quality prints you expect again and again. Learn about the science of ink, or inkology, and see how the combination of ingredients in Original HP ink work together to offer high-quality prints that are durable and long lasting. Check out Inkology on Facebook and let us know what you think: http://on.fb.me/pFJkYv You can also share your thoughts with Thom on Twitter: http://www.twitter.com/ThomAtHP #inkology Whether your desired results are long-lasting photographs with true-to-life colors or office documents with crisp text, Original HP supplies enhance the printing experience for customers, delivering unsurpassed quality, reliability and value. Don't forget to check out the other HP Inkology videos to learn more fun facts about the art and science of printing. http://www.YouTube.com/PrintWithThom Happy Printing!
Views: 268359 HP
TEDxAdelaide - Byron Sharp - The Science of Marketing
 
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Interesting in marketing? Byron Sharp draws on years of research at the University of South Australia and his marketing knowledge to answer questions and dispel common misconceptions about brand growth, competition, loyalty, advertising and price promotions. About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.
Views: 63293 TEDx Talks
GCTV2: Yellow or Tan Spot
 
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Cereal research in West Australia partly funded by grain growers through the Grains Research and Development Corporation is helping to provide an answer to the number one disease of wheat, Yellow Spot, also known as Tan Spot. This report from GRDC's Ground Cover TV.

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