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What is Product Management?
 
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The following narrated video presentation explains the definition of product management according to the Blackblot PMTK Methodology™. Please turn on your speakers.
Views: 16557 Blackblot PM
3 Minute Product Manager: Strategic Role of Product Management
 
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The strategic role of product management - spanning market intelligence, strategy development, new product development and lifecycle management.
Principles of Lean Product Managment by Jez Humble
 
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Traditionally, project management is the paradigm used to build digital products. In this talk, we'll start by examining why traditional project management is wholly unsuitable for product development. Jez will then present the principles used to build digital products successfully in the modern lean/agile paradigm. In this session you will find out how to apply impact mapping and hypothesis-driven development to take an experimental approach to product development. We will also explore how practices such as continuous delivery and A/B testing are used to create fast feedback loops to make data-based investment decisions. Conference: http://2016.agileindia.org Slide and Other details: https://confengine.com/agile-india-2016/proposal/1960
Views: 6388 ConfEngine
What is Product Management?
 
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Do you know what is product management? In this video we show what belong to product management and why good product management is the reason some companies are constantly doing better that others.
Views: 11495 Prodman Oy
The Art of Building a Roadmap - Atlassian Summit 2016
 
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Sherif Mansour Principal Product Manager, Atlassian The process of defining a roadmap is arguably one of the most difficult but important things a product manager has to do. Far too often roadmaps are built without the complete picture in mind, without the right timing, in silos, or are misdirected. How then can we ensure we’re doing it right? Is there really such a thing as an agile roadmap? This talk will draw from lessons learnt building product to provide practical tips and techniques enabling you to understand roadmap inputs, plan with different perspectives in mind, optimise for learning, communicate and set roadmap goals as well as find agility when the landscape around you changes. Products covered: Confluence
Views: 45733 Atlassian
Product Management Thinking In 2 Minutes | Solve For X
 
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Product management is creative problem solving. As soon as you learn how to think about the variables, you can learn how to build something great. And product manager extraordinaire Christian Arca can take you through it in 2 minutes. Product management boils down thinking about the following issues: 1. Customer needs or wants 2. The solution those needs/wants 3. The product value Needs and wants are problems that people have – things they want to do but don’t have the tools to accomplish, or things that could help them do something better than they currently do. Your product is going to step in, like a comic book superheo, and solve that problem. But there are multiple ways to solve for needs. So it’s important to think about the product value: what are the benefits of the feature or product you want to build? Benefits can help you pick which way, or what feature, you choose in order to solve for a customer’s needs If you want to become a product manager for the ages, or want more entrepreneurial tips and tricks, check out One Month’s accelerated learning blog: learn.onemonth.com http://onemonth.com http://twitter.com/onemonthedu http://facebook.com/onemonthedu http://youtube.com/onemonth
Views: 712 One Month
Product Manager - 10 Essential Skills to Master (In 2018)
 
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Product Management is a fast-growing and niche area to develop a career in. Naturally, there are some essential skills that can get you to be the very best of the lot. While the need for Product Managers is increasing by the day - in startups, tech companies and other large companies alike - the supply in India is currently only limited to a few thousands and compares poorly to countries such as the US. As per the Google and Accel Partners SAAS Report, there are roughly 36,000 Product Managers in India and the number is expected to increase to about 68,000 Product Managers by 2020. So, the need is apparent. But what does one have to do to get there? How to become a Product Manager? A common misconception is that Product Managers need to only master certain hard skills such as business understanding, tech and data. However, this would only mean the job is half done. To be a successful Product Manager you must have some soft skills too. These include communication, negotiation and leading without authority among many others. But don't worry about backgrounds, as Product Managers have been known to have diverse work and educational experience prior to making the transition into Product Management. Ravijot Chugh, Co-Founder and Product Head at UpGrad, explains in this 3rd part of the Careers-In-Shorts Series what these key skills are and how one can ace them to get on the road to being a great Product Manager. Grab a cool Infographic on: The Soft Skills of a Product Manager: https://blog.upgrad.com/the-soft-skills-of-a-product-manager/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_PM&utm_content=YouTube_Video_PM_Product_Management_Skills_Blog_Soft_Skills The Hard Skills of a Product Manager: https://blog.upgrad.com/the-hard-skills-of-a-product-manager/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_PM&utm_content=YouTube_Video_PM_Product_Management_Skills_Blog_Hard_Skills Wish to become a Product Manager and build great products? Check our Product Management program crafted by experts and here to help you make that transition: https://upgrad.com/product-management/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_PM&utm_content=YouTube_Video_PM_Product_Management_Skills UpGrad takes pride in constantly churning out content that is contemporary, written by subject matter experts and delves into the world of Data Science, Big Data, Digital Marketing, Entrepreneurship, Product Management, Machine Learning and Artificial Intelligence, Software Development on regular basis. Stay on top of your industry by interacting with us on our social channels: Follow us on Instagram: https://instagram.com/upgrad_edu Like us on Facebook: https://www.facebook.com/UpGradGlobal Follow us on Twitter: https://www.twitter.com/upgrad_edu Follow us on LinkedIn: https://in.linkedin.com/company/
Views: 45594 UpGrad
How is project managment different from product management by Rich Headley
 
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This video is about How is project managment different from product management by Rich Headley
Views: 1 Hi Counselor
Define and Plan Great Products with JIRA and Confluence - Part 1
 
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Learn how to use Confluence (www.atlassian.com/Confluence‎) and JIRA (www.atlassian.com/JIRA) together to support product and development managers throughout the product development cycle. You'll hear from Sherif Mansour and Jason Wong, Principal Product Managers for Confluence and JIRA, respectively, about how they use JIRA and Confluence to: • Gather ideas, plan and socialise roadmaps • Define product requirements and goals • Turn requirements into user stories and epics in JIRA • Organise a project or release so everyone has the information they need. Product managers and development managers will leave with practical tips they can implement to make their product development process smoother and more agile. This webinar will be hands on with the products, so even if you're already a JIRA whiz, you're sure to learn something new. ➲ Subscribe to Atlassian on Youtube http://www.youtube.com/subscription_center?add_user=goAtlassian ➲ Visit the Atlassian foundation https://www.atlassian.com/company/about/foundation ➲ Atlassian careers https://www.atlassian.com/company/careers
Views: 50610 Atlassian
How to Become a Great Product Manager by Facebook Product Manager
 
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👉 Subscribe here: http://bit.ly/2xMQLbS 🕊️ Follow us on Twitter: http://bit.ly/2xAQklN 💙 Like us on Facebook for free event tickets: http://bit.ly/2xPfjkh 📷 Don’t forget to follow us on Instagram: http://bit.ly/2eHmfJp Get the presentation slides here: http://bit.ly/2w9yJEs Find out more about us: http://bit.ly/2eWbRwX 💻 George Zeng, Product Manager at Facebook, answered all key questions about Product Management such as what does it mean to be an outstanding Product Manager, what does a day in the life of a PM actually look like and how to achieve & maintain a successful PM career? He also taught some tricks of the trade and how to nail it like a PM. George has over 5 years of Product Management experience, working at Facebook and his own company, AirCare Labs. Prior to Facebook, George lead sales for Groupon and earned an MBA from Wharton. ABOUT US: We host product management, data and coding events every week in Silicon Valley, San Francisco, Los Angeles, Santa Monica, Orange County and New York. Click here to see what we have coming up: http://bit.ly/2eW5AkJ Product School is the world’s first tech business school. We offer certified Product Management, Coding, and Data courses; our instructors are real-world managers working at top tech companies such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, and Netflix. Our classes are part-time, designed to fit into your work schedule, and the campuses are located in Silicon Valley, San Francisco, New York, Orange County and Los Angeles. Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues. If you want to become a product manager in 8 weeks, see our upcoming courses here: http://bit.ly/2eWbRwX 📓 The Product Book has arrived! Learn how to become a great Product Manager. On sale for a limited time. Get your copy here: http://amzn.to/2uJqg9A
What is PRODUCT MANAGEMENT? What does PRODUCT MANAGEMENT mean?
 
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What is PRODUCT MANAGEMENT? What does PRODUCT MANAGEMENT mean? PRODUCT MANAGEMENT meaning -PRODUCT MANAGEMENT definition - PRODUCT MANAGEMENT explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Product management is an organizational lifecycle function within a company dealing with the planning, forecasting, and production, or marketing of a product or products at all stages of the product lifecycle. Similarly, Product Lifecycle Management (PLM) integrates people, data, processes and business systems. It provides product information for companies and their extended supply chain enterprise. The role may consist of product development and product marketing, which are different (yet complementary) efforts, with the objective of maximizing sales revenues, market share, and profit margins. Product management also involves elimination decisions. Product elimination begins with identification of elimination candidates, proceeds with the consideration of remedial actions, continues with a projection of the impact on the business as a whole if a candidate product is eventually eliminated, and concludes with the implementation stage, where management determines the elimination strategy for an item. The product manager is often responsible for analyzing market conditions and defining features or functions of a product. The role of product management spans many activities from strategic to tactical and varies based on the organizational structure of the company. To maximize the impact and benefits to an organization, Product management must be an independent function separate on its own. While involved with the entire product lifecycle, the product management's main focus is on driving new product development. According to the Product Development and Management Association (PDMA), superior and differentiated new products — ones that deliver unique benefits and superior value to the customer — are the number one driver of success and product profitability. Depending on the company size and history, product management has a variety of functions and roles. Sometimes there is a product manager, and sometimes the role of product manager is shared by other roles. Frequently there is Profit and Loss (P&L) responsibility as a key metric for evaluating product manager performance. In some companies, the product management function is the hub of many other activities around the product. In others, it is one of many things that need to happen to bring a product to market and actively monitor and manage it in-market. In very large companies, the product manager may have effective control over shipment decisions to customers, when system specifications are not being met. Product management often serves an inter-disciplinary role, bridging gaps within the company between teams of different expertise, most notably between engineering-oriented teams and commercially oriented teams. For example, product managers often translate business objectives set for a product by Marketing or Sales into engineering requirements (sometimes called a Technical Specification). Conversely they may work to explain the capabilities and limitations of the finished product back to Marketing and Sales (sometimes called a Commercial Specification). Product Managers may also have one or more direct reports who manage operational tasks and/or a Change Manager who can oversee new initiatives. Manufacturing is separate from the research function, the product manager has the responsibility to bridge the gaps if any exist. In most technology companies, most Product Managers possess knowledge in the following areas: computer science, business, and user experience.
Views: 568 The Audiopedia
Who is a Product Manager and What do they do? [Career Insights]
 
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The role of a product manager is crucial but also one of the least understood ones. What does a product manager really do? Is he more of a data analyst? Or someone who deals with the tech aspects of product, leading the team of engineers? Or does the product manager largely concern himself/herself with user experience, design or the overall business strategy? Mind-boggling isn't it? No wonder the role is difficult to understand for most. In this video, Ravijot Chugh, Co-Founder and Product Head at UpGrad, explains in detail the various responsibilities a Product Manager has, and that you need to execute to the best of your ability to be a good PM. If you want to bag one among the thousands of highly coveted openings for Product Managers between now and 2020 (only to grow exponentially even after), you need to start upgrading your existing skills and mastering these key skills. Product Managers are often referred to as mini-CEOs of the product. This is why, at tech companies, startups and large MNCs that are now diversifying, alike, the role of Product Managers is lucrative and one of the most important in the organization. Read more about a Product Manager's role: https://blog.upgrad.com/wtf-is-a-product-manager/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_PM&utm_content=YouTube_Video_PM_Product_Management_Roles_Blog_Link Watch now to know more details. Wish to transition to the role of a Product Manager and build great products? Enroll in our Product Management Certification Program: https://upgrad.com/product-management/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_PM&utm_content=YouTube_Video_PM_Product_Management_Roles UpGrad takes pride in constantly churning out content that is contemporary, written by subject matter experts and delves into the world of Data Science, Big Data, Digital Marketing, Entrepreneurship, Product Management, Machine Learning and Artificial Intelligence, Software Development on regular basis. Stay on top of your industry by interacting with us on our social channels: Follow us on Instagram: https://instagram.com/upgrad_edu Like us on Facebook: https://www.facebook.com/UpGradGlobal Follow us on Twitter: https://www.twitter.com/upgrad_edu Follow us on LinkedIn: https://in.linkedin.com/company/
Views: 40265 UpGrad
Product management vs Project management vs SDLC | Comparison and Relationship
 
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We will look into the relationship and difference between product life cycle management, project life cycle management and SDLC (Software Development Life cycle management) with a simple example in this video. First we will try to define, life cycle phases and major focus of each of these. Product management: Product life cycle management is the process of managing the entire life cycle of a product from inception, through engineering design, and manufacture, to service and disposal of manufactured products. Generally Product life cycle management has the following phases. Idea generation Idea Screening Business Analysis Product Development Test Marketing Commercialization Evaluate and refine Major focus of product life cycle management is, the features and functionalities of the product that it offers to the customers. Now we will look into Project management. As per Project management institute (PMI), Project can be defined as a temporary endeavor undertaken to create a unique product, service, or result. the temporary indicates the project has a define start and end time. Project management can be defined as the application of knowledge, skills, tools, and techniques to project activities to meet the project requirements. As per PMI, project management has five process group or phases as follows. Initiating, Planning, Executing, Monitoring and Controlling Closing. The main focus of project management is, to ensure the deliverable are meeting the requirements. Let's move on to SDLC life cycle management. SDLC can be defined as a process for planning, developing, testing, and deploying an information system. SDLC management deals with this managing the process associated with SDLC to build the IT system. Generally it has following 5 phases and according to the selected methodology these phases may or may not overlap. Requirements gathering Design Development Testing, and Implementation Major focus of SDLC management is, to build the system according to the specifications. Let me connect the product, project, and SDLC life cycle with a simple example. Lets imagine a scenario where company XYZ wants to launch a new online web store that helps the merchants to sell their products online. As a first step The XYZ company will start with the initial process of product life cycle management, idea generation, idea screening and business analysis are been performed and business cases are produced to support the launch of the online store. Now the company will start a new project for developing and launching the site. At this stage, the first phase of the project Initiation will be kicked off and project charter, stake holder register will be created. At the time project planning phase, SDLC life cycle starts. Also during the project planning phase, Software Development Methodology (SDM) will be chosen to implement the SDLC process and the software development starts. Normally entire SDLC will be contained in planning, execution, monitor & control phases of project life cycle. I would like to mention one point here. we can't exactly define at what phases of project management life cycle, the SDLC process will fit in, as the SDLC process might or might not overlap based on the selected software development methodology. So here I made an assumption of water fall SDLC methodology is followed. System development and launching process will start either at the planning, or slightly before that, and go through the execution and finishes at the monitoring and control phase. At this stage, SDLC life cycle ends. Next phase of the project is the project closing phase where the required documents will be submitted and the project will get closed formally. Though the project is closed here, still the product life cycle continues here. Product evaluation and refining is a continuous process and the product will be evolved further based on the customers feed back or through some analysis. Lets say, the company wants to roll out a mobile version of the application to the market. At this point of time one more project will be started and will continue the same cycle as mentioned above. So in a nut shell, a product life cycle will have many project life cycles and SDLC will be a part of the project management life cycle.
Views: 2600 Kavin Kumar
Why Product Management Matters
 
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This webinar is designed to introduce participants to the essential elements of Product Management by: - Clarifying the purpose of Product Management - Defining the role of the product manager - Describing why cross-functional product teams are so important - Providing a useful Product Management reference model - Showing how Product Management truly contributes to corporate performance Host: Steven Haines, CEO of Sequent Learning Networks and Author of 'The Product Manager's Desk Reference' and other PM books http://sequentlearning.com/resources/books Fore More Webinars: http://sequentlearning.com/webinars
Practical Advice for Product Management
 
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Learn from Atlassian Product Managers ☆ Sherif Mansour (https://twitter.com/sherifmansour) and ☆ John Masson (https://twitter.com/jmasson) (https://www.atlassian.com/agile). In this 30 minute webinar (+ Q&A) they will cover how to: - collect feedback effectively - make the most of customer interviews - tell a story with your release
Views: 15908 Atlassian
How to Be a Better Product Manager
 
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Throughout Entrepreneurship 101 online, we discuss the complexities of product management and product development in order to help founders recognize and solve these issues early on. Along with E101 online course facilitator Nathan Monk, co-founder and CEO of MedStack Balaji Gopalan takes learners through product basics in the following lesson. To see the entire lesson, as well as participate in the five-week course, be sure to register by Monday, November 15. To do so, follow this link: https://www.marsdd.com/ent101
3 Minute Product Manager: Business Case for New Products
 
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Guidance for product managers on creating a new product business case - an investment proposal for a new product or service. A business case includes market analysis, strategy, product definition, value proposition, go-to-market plans and financials.
Product Management in the mobile gaming industry with Social Point PM Ivan Zaguirre
 
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Barcelona's homegrown game house Social Point has several global success games, 50 million players and hundreds of millions in revenues. They recently got acquired by Take-Two (Makers of Grand Theft Auto) for $276 million. This is Ivan's word about the meetup: "I will try to explain you how we build products here at Social Point, with the right mix of data-driven decisions, market benchmarking and product intuition. 1. From how our products teams are assembled, 2. How do we gather data to take decisions 3. How we prioritise our backlog 4. Explain the magic of creating and operating a live product. No matter which industry you come from, we're sure that there will be good learning to exchange and apply. Product management in the gaming industry How to work with product management How to work with product management in gaming Get a job in the mobile games industry Mobile Games startups Social point Social point mobile games How to get a job in social point Product manager and lean Product managers code product managers scrum
Views: 691 itnig
"The Product Manager" explains her role
 
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The Product Manager explains what she does to a co-worker. More Product Management job descriptions at http://www.280group.com
Views: 73691 280 Group
Basic tech skills for a Product Manager
 
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We see lots of entrepreneurs struggling to explain their product in a clear and concise way. As a direct consequence, they often don't know how to work with designers and developers because they don't speak their language. The role of a good entrepreneur is to break those barriers when it comes to his product. Otherwise, he won't be able to work correctly with the rest of his team. In this workshop, we will cover all the important steps in the conception of a technical product: • Product pitch: precisely define your value proposition (we'll give lots of examples) • Mockup: make a basic mockup of your app using Sketch • Database: what's the core database scheme of your product • User stories: write and organise your user stories on Trello. As an entrepreneur, this workshop will give you a simple methodology to precisely define the product you want to build and work efficiently with developers and designers without unnecessary processes or misunderstandings. We will take lots of real-life example (Product Hunt, Airbnb, etc..) to illustrate this workshop. --- Go further with Le Wagon and learn HTML, CSS, ruby, Rails, Javascript, Github, APIs and much more 🚀 during our 2 month full-time immersive bootcamp 👉 https://www.lewagon.com/program Le Wagon is the first bootcamp bringing technical skills to creative entrepreneurs in London. Join us on Meetup, we can't wait to see you there ! http://bit.ly/25r3iNE Get in touch on Facebook & Twitter http://bit.ly/25EcwcR http://bit.ly/1CDYy7z
Views: 4567 Le Wagon
How to Define your Product Strategy with Dan Olsen, author Lean Product Playbook
 
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Does your team have a well-defined product strategy? Most teams don’t. In this video, product management expert Dan Olsen will share advice from his book The Lean Product Playbook on how to define your product strategy. You’ll learn: - Market segmentation approaches to clarify who your target customer is - How to identify your customer’s underserved needs - The Kano Model and how to use this tool to define how your product is better than the competition Dan illustrates concepts with real-world examples and interactive exercises. Learn how to take your product strategy to the next level.
Views: 1256 Omidyar Network
Production and operation management
 
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Operation management
Views: 36035 puneet more
Find Out the Dirty Secrets of Product Management by Lyft PM
 
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Product Management event in San Francisco about the dirty little secrets of product management. 👉 Subscribe here: http://bit.ly/2xMQLbS 🕊️ Follow us on Twitter: http://bit.ly/2xAQklN 💙 Like us on Facebook for free event tickets: http://bit.ly/2xPfjkh 📷 Don’t forget to follow us on Instagram: http://bit.ly/2eHmfJp Get the presentation slides here: http://bit.ly/2gKdr6j Find out more about us: http://bit.ly/2eLJqSQ 💻 What are the common mistakes, misunderstandings and misconceptions new product managers often have? How can you avoid them? Product management encompasses lots of different disciplines and responsibilities but not all of them will be summed up in a job description. While everyone will talk about setting product strategy, defining features, maintaining a roadmap, managing an engineering team, and putting together a successful product launch, what else do you need to know to be a successful product manager? Alexis Baird, a Product Manager at Lyft, previously at LinkedIn, taught the tricks of the trade and how you can nail it like a Product Manager. She also burst the myths of common misunderstandings and misconceptions in Product Management. Chapter 1 0:45 Alexis Baird's Journey to Product Management Chapter 2 4:40 "There isn't one way to Product Management" Chapter 3 5:50 Engineering background helps Product Managers Chapter 4 9:00 "Don't be the first adopter of a new technology" Chapter 5 10:20 "Don't be the last user of an old technology" Chapter 6 10:45 There is no "right metric" Chapter 7 13:45 User feedback Chapter 8 18:40 Perfectionism doesn't go well together with Product Management Chapter 9 21:20 Engineers don't like given deadlines Chapter 10 22:35 Good Product Managers don't always get their dream jobs Chapter 11 27:00 A Product Manager's presentation matters Chapter 12 29:00 Questions from the audience ABOUT US: We host product management, data and coding events every week in Silicon Valley, San Francisco, Los Angeles, Santa Monica, Orange County and New York. Click here to see what we have coming up: http://bit.ly/2eqaAxV Product School is the world’s first tech business school. We offer certified Product Management, Coding, and Data courses; our instructors are real-world managers working at top tech companies such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, and Netflix. Our classes are part-time, designed to fit into your work schedule, and the campuses are located in Silicon Valley, San Francisco, New York, Orange County and Los Angeles. Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues. If you want to become a product manager in 8 weeks, see our upcoming courses here: http://bit.ly/2eLJqSQ 📓 The Product Book has arrived! Learn how to become a great Product Manager. On sale for a limited time. Get your copy here: http://amzn.to/2uJqg9A
How Product Management Can Work with UX Designers to Create Great Products
 
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Fostering a collaborative and productive partnership between product and UX can sometimes be a challenge. This webinar will feature real-world examples and best practices covering: Common pitfalls. The challenges facing the product management and UX designer relationship Role definition. A clearer structure helps everyone share in the product development process more effectively Collaboration points. Discover where the two can best work together: user and market research, user stories, usability testing and other methods that produce results that can immediately be put into action Practical recommendations. How to handle continually changing UX in an agile environment Conflict resolution. How to best handle when UX and product disagree Join Stephanie Bergman of ADP and Patrick Neeman of Usability Counts for this lively discussion on the product management/UX designer relationship from both sides of the fence. - See more at: http://pragmaticmarketing.com/resources/how-product-management-can-work-with-ux-designers-to-create-great-products#sthash.drY9Ywei.dpuf
Views: 873 PragmaticMarketing
What is Lean Product Management
 
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Greg Cohen is a Lean Product Management expert and author of multiple best-selling Product Management books such as Agile Excellence for Product Managers. He is also on the 280 Group staff as a consultant/trainer and today he is answering the question: What is Lean Product Management? On the surface this seems to be a simple question but of course the answer is not so easy, as Lean Product Management is a complex topic. Greg is able to basically define Lean Product Management as a a mindset that Product Managers use to get value to market rapidly. Since 2008, experts such as Greg have been evolving and codifying Lean Product Management techniques and have found that when teams use the techniques properly, they can easily cut their time to market in half. There are several Lean Product Management principles, but that Greg shares is ABV, or Always Be Validating. Hopefully this video helped you have a basic understanding of the Lean Product Management definition; if you would like to learn more join Greg's upcoming webinar: Untangling the MVP in Lean Product Validation http://theaipmm.lpages.co/untangling-the-mvp-in-lean-product-validation/ and download his free book: Lean Product Management http://280.gr/2hmMFVk
Views: 782 280 Group
PRODUCTION VS OPERATION MANAGEMENT | DIFFERENCE | BBA/MBA/BCOM | ppt
 
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Views: 3652 Sonu Singh - PPT wale
How to Do Growth Product Management by Dropbox Product Manager
 
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Product Management Event in New York about How to Do Growth Product Management. 👉 Subscribe here: http://bit.ly/2xMQLbS 🕊️ Follow us on Twitter: http://bit.ly/2xAQklN 💙 Like us on Facebook for free event tickets: http://bit.ly/2xPfjkh 📷 Check us out on Instagram: http://bit.ly/2eHmfJp Get the presentation slides here: http://bit.ly/2r0rmIA Find out more about us: https://prdct.school/2zMyUYv 💻 If you're involved in tech in any way, you've likely heard of the concept of a "Growth Hacker" or just a "Growth" role in general. Over the last five years, this term has gotten wildly out of control. People want to be in Growth and companies want to hire Growth roles. However, from Willie's experience talking to many people who want to hop in the field as well as talking to numerous companies, he's found most of the people who talk about Growth actually have no idea what it is. A big part of what causes this are the lack of definitions. This talk went over clear definitions and why Growth is much more of a Product function than it is a Marketing one. On top of going over how Growth is fundamentally different from Marketing, it also went over how Growth Product Management can be quite different from feature or traditional Product Management. Willie Tran is a Growth Product Manager at Dropbox where he works on implementing new features and experiments to drive revenue. Prior to Dropbox, he was the Head of Product at Testlio and helped scale the company from 7 to more than 60. ABOUT US: Product School is the world’s first tech business school. We offer certified Product Management, Coding, Data and Blockchain courses; our instructors are real-world product managers working at top tech companies such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, and Netflix. Our classes are part-time, designed to fit into your work schedule, and the campuses are located in 14 cities worldwide, including Silicon Valley, New York, Los Angeles and London. See our upcoming courses here: https://prdct.school/2zMyUYv In addition to classes, each of our campuses host weekly events with top industry professionals about Product Management, Data, Coding and Blockchain. Click here to see what we have coming up: https://prdct.school/2NXntzW Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues. 📓 The Product Book has arrived! Learn how to become a great Product Manager. Get your copy here: http://amzn.to/2uJqg9A
What does a product manager do and how to become one
 
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Read the full blog post about the product manager role here: https://blog.itnig.net/demystifying-the-product-manager-and-how-to-become-one-ef0b61a6f268#.wga9rm8rt As product focus is more important than ever in building startups in a very competitive market, the product manager role is increasingly getting more common and is highly valued. But to many people, it’s a job description that’s a bit vague, and often means different things from company to company. We invited three product people from the startup ecosystem in Barcelona to discuss the topic: Former PM at Google and currently product consultant Itamar Gilad, CEO and co-founder of Factorial Jordi Romero, and CEO and co-founder of Quipu Roger Dobaño. Check us out on social media: Facebook: https://www.facebook.com/itnig/ Twitter: https://twitter.com/itnig LinkedIn: http://buff.ly/2gHaXGr Website: http://itnig.net Visit our blog for more great startup content: https://blog.itnig.net/ We're always looking for talent to join our teams, check out: http://itnig.net/jobs.html For weekly startup videos subscribe to our channel. How to become a product manager How to work as a product manager Product manager strategies Famous product managers Google product managers How to hire a product manager Skills of a product manager in tech Product management Product driven startup design driven company design driven startup Tech product managers PMs tech pm's agile and scrum managing tech teams how to manage a developer team
Views: 10377 itnig
What skills are needed to be an effective Product Manager?
 
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Film courtesy of Google Ventures. Taken at October 10 at Google Ventures/Greylock Partners event in San Francisco featuring Johanna Wright, Craig Walker, and Adam Nash. Moderated by Josh Elman.
Views: 84054 Ken Yeung
The Product Life Cycle Explained
 
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Learn more about the Product Life Cycle on the free tutor2u website: https://www.tutor2u.net/business/reference?q=product+life+cycle This short revision video introduces and explains the theoretical concept of the product life cycle.
Views: 113678 tutor2u
Strategic role  of product management
 
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Product Management 101 is an overview of the work of product management - from market intelligence and strategy to new product development. The course has been designed for product managers with 0-5 years of experience, and through a series of lectures we will share industry best practices that span the spectrum of product management work. We will follow this later with Product Management 102, which will focus on lifecycle management, i.e. managing an in-market product or service. https://goo.gl/O1pacN
Views: 2692 CHANGE LIFE
Definition of a Product Manager
 
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Product Management & Product Marketing have always been strategic roles for any organization in the business of creating and successfully launching products or productized services predictably. With several successful product companies in India who have gone global and most global multinationals wanting to launch their products for emerging markets, the product management role and career path has received a renewed attention in India in the recent years. According to the recent research report released at NASSCOM 85% of all Product Managers in India came from a technology background essentially professionals graduating from roles like engineering managers, project managers, UX designers, Architects, Business Analysts and alike. The session will talk about the role & definition of a global Product Management in the context of India and discuss the ground reality of career path options for a product manager. You can check the research report that was launched at NASSCOM on Product Management in India here: www.adaptivemarketing.in
Views: 3331 TechGig
What is a software product manager?
 
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This short video answers the question "What is a product manager?" based on a product manager's key accountabilities, competencies and activities.
Views: 3094 Greg Prickril
For Product Managers: 6 Ways to Land Your Dream Job
 
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Product Management is a fast-growing and niche area to develop a career in. Naturally, there are some essential skills that can get you to be the very best of the lot. While the need for Product Managers is increasing by the day - in startups, tech companies and other large companies alike - the supply in India is currently only limited to a few thousands and compares poorly to countries such as the US. As per the Google and Accel Partners SAAS Report, there are roughly 36,000 Product Managers in India and the number is expected to increase to about 68,000 Product Managers by 2020. So, the need is apparent. But what does one have to do to get there? How to become a Product Manager? A common misconception is that Product Managers need to only master certain hard skills such as business understanding, tech and data. However, this would only mean the job is half done. To be a successful Product Manager you must have some soft skills too. These include communication, negotiation and leading without authority among many others. But don't worry about backgrounds, as Product Managers have been known to have diverse work and educational experience prior to making the transition into Product Management. Deepak Singh, Director of Products at UpGrad, explains in this Careers-In-Shorts Series what are the ways to land into your dream Product Management job and how one can get on the road to being a great Product Manager. Grab a cool Infographic on: The Soft Skills of a Product Manager: https://blog.upgrad.com/the-soft-skills-of-a-product-manager/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_PM&utm_content=YouTube_Video_PM_Land_Dream_Job_Soft_Skills The Hard Skills of a Product Manager: https://blog.upgrad.com/the-hard-skills-of-a-product-manager/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_PM&utm_content=YouTube_Video_PM_Land_Dream_Job_Blog_Hard_Skills Wish to become a Product Manager and build great products? Check our Product Management program crafted by experts and here to help you make that transition: https://upgrad.com/product-management/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_PM&utm_content=YouTube_Video_PM_Land_Dream_Job UpGrad takes pride in constantly churning out content that is contemporary, written by subject matter experts and delves into the world of Data Science, Big Data, Digital Marketing, Entrepreneurship, Product Management, Machine Learning and Artificial Intelligence, Software Development on regular basis. Stay on top of your industry by interacting with us on our social channels: Follow us on Instagram: https://instagram.com/upgrad_edu Like us on Facebook: https://www.facebook.com/UpGradGlobal Follow us on Twitter: https://www.twitter.com/upgrad_edu Follow us on LinkedIn: https://in.linkedin.com/company/
Views: 2193 UpGrad
Product Management and the Role of Product Managers
 
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Videographic about Product management and the role of product managers by Youssef El Hodaigui. http://www.youssefhodaigui.com
Views: 11350 Youssef Hodaigui
How to Run Hypothesis-Driven Product Management at Your Startup | Pivotal @ Startup Grind SoCal
 
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SUBSCRIBE: https://www.youtube.com/user/StartupGrind GLOBAL CONFERENCE: https://www.startupgrind.com/conference/ Pivotal unleashes the power of the Silicon Valley state of mind on companies with decades of industry know-how, combining traditional experience with industry-leading capabilities and infrastructure to reshape the world. This workshop will take you though the process Pivotal uses to build products. TWITTER: https://twitter.com/StartupGrind FACEBOOK: https://www.facebook.com/StartupGrind/ INSTAGRAM: https://www.instagram.com/startup/
Views: 1039 Startup Grind
How to Plan a Product Management Career - Ramsey Pryor
 
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In Chapter 20 of 22 of his 2010 Capture Your Flag interview with host Erik Michielsen, international Internet product management executive Ramsey Pryor provides a product management career development framework. Pryor lists three stages of product management. The first is a mainline product manager role that provides opportunity to give birth to a product, go to market, and learn from the experience. The second stage is a group product manager role that includes managing a product family, defining the company product approach, and managing a product manager team. The third is a company product executive role such as VP Product, that includes managing resources, budget, sales and marketing relationships at an executive-facing level. Within these three groups, Pryor highlights an additional division between new product managers, or trailblazers, and mature product managers, or optimizers. Pryor encourages product managers to get experience in both areas and develop a preference. Pryor earned an MBA from the University of Navarra IESE Business School in Barcelona, Spain and a BA in Economics and Spanish from Northwestern University. View more videos at http://www.captureyourflag.com
Views: 16669 Capture Your Flag
Product - Development Stages
 
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This video explores the 8 stages of product development. As well, it helps identify what we mean by 'product' and where the development process fits into the Marketing Mix.
Views: 182609 Jason Richea
How to transition into Product Management? | UpGrad
 
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Mr. Ravijot Chugh, Co-founder and Product Head at UpGrad speaks about 'How to transition into Product Management?' Some key questions he will be answering are as follows: How is the Product Management landscape shaping up in India? What does the Product Manager role entail? How to land your first Product Manager job? What are the upcoming opportunities in this field? To know more about UpGrad's Product Management program, visit http://bit.do/upgrad-product-management For updates, follow UpGrad on -  https://youtube.com/upgradglobal https://twitter.com/upgrad_edu https://facebook.com/upgradglobal https://twitter.com/upgrad_edu https://facebook.com/upgradglobal
Views: 914 UpGrad
Product Manager in a Start-up vs a Large Company
 
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So, now that you're clear on what skills and interview techniques you should master to be a good Product Manager, you must be confused about whether to work in a start-up or a larger company. Well, as with most things, there are advantages and disadvantages with most, you just have to see what works best for you. Do you like taking responsibility for multiple things and figuring it out as you go along, or are more in need of mentorship and set structures? Find out more in this video. https://upgrad.com/product-management/career-guide/?ref=youtube_pmguide_startup_company
Views: 2205 UpGrad
Scaled Agile Framework (SAFe) Overview for Product Managers
 
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SAFe (Scaled Agile Framework) is emerging as one of the best known approaches to scaling Agile development. But what does it mean to software product managers? In this webcast, we'll explore: - What is the Scaled Agile Framework (SAFe) and why is it important? - What are the key benefits of adopting SAFe? - What is the product manager’s role in organizations implementing SAFe? - How can I determine if my organization could benefit from SAFe?
Views: 1977 Greg Prickril
Webcast: The Science of Data-Driven Product Management
 
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As a product manager or data scientist, you know the value of having hard facts based on real data, instead of your gut instinct, when making key product decisions. But do you struggle with getting critical data at the right time? Want to learn how to use your company’s API-based metrics to drive product design, development, and adoption? Join Alan Ho, Jeff West, and Jin Zhang as they discuss how they use data to drive product management decisions at Apigee. Hear the lessons they’ve learned in building product intelligence using API analytics. You’ll leave with practical and actionable tips and valuable insights based on real world examples. Download the slides: http://slidesha.re/1uTSPun Listen to the podcast: https://soundcloud.com/apigee/the-science-of-data-driven-product-management
Views: 2654 apigee
Latest Trends in Product Management
 
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What will product management look like next year? How about further out? How can I be ready for the future of product managment? Check out where product management expert, Alisa Warshawski, sees the field of product management going. Here, enjoy listening to a true product management expert's perspective and check out more great product management information at http://tpgblog.com Enjoy!
Views: 105 TheProductWay
Product Manager vs. Product Owner Roles
 
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This is a snippet from 280 Group's Agile Certified Product Manager and Product Owner - Online Course and Exam Learn More About The Online Course: http://280.gr/2zrnRC5 To be totally clear, this is a discussion about roles and NOT titles. For example, your TITLE can be Product Manager while performing the ROLE of a Product Owner. Product Management is a big discipline that covers a vast range of activities and responsibilities. This means being the market expert. You own the product strategy which drives the vision and roadmap. You manage the product throughout its lifecycle. And you ensure that there is a business justification for your decisions. You present the need. Your focus is the problem space and you avoid defining the product. You make the tough decisions and tradeoffs between features, schedule and cost. Ultimately, you deliver differentiated products to market. In some companies, the role is so big, that different aspects of it are split between different people. On the flip side, this is how product ownership is defined. You maximize the value of the product and the work of the development team. And you are the sole person responsible for managing the product backlog. You need to make sure the backlog is visible and understood by the entire development team. And all of these tasks for a particular project or slice of a project are the responsibility of one person. When you map the roles side-by-side, you can see that the product owner is responsible for the detailed work. You can see how closely they work with the development team. There are a lot of tasks that overlap with product management responsibilities. To allocate these, you may need to adjust for individual strengths and weaknesses. Some tasks are outside the scope of what Agile defines as that of the Product Owner. Many organizations struggle with dividing their responsibilities and if someone has all of these assigned to them, the workload becomes overwhelming. As a result, the focus is on the urgent and strategic focus is greatly diminished or lost.
Views: 5996 280 Group
What does an Uber product manager do and how to become one?
 
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In this interview I talk with Rafi Lurie about his work as a product manager for Uber. He also shares a bunch of tips on how best to prepare to become a product manager while still in college. If you want to skip ahead to more relevant questions, feel free to use the timestamps below. Here's Rafi's LinkedIn profile: https://www.linkedin.com/in/rafilurie/ (00:45) Rafi's background (school and internships) (4:34) About KPCB product felowship (6:28) Rafi's role within Uber and what his team is working on (8:20) On being promoted from associate PM to PM (10:00) Rafi's definition of product management (14:00) The importance of leadership for product management (17:10) The importance of EQ for product management (18:39) What a product manager actually does - Rafi walks us through the entire product development process (32:20) What are the things Rafi likes about his job (33:50) What can be challenging about his job? (36:31) Work hours and vacation time (40:26) Important skills for product management (43:42) What does the typical product management career look like (and why product management is not just for computer science majors) (46:43) Do you need to know how to code to be a product manager? (51:51) What are other skills that students can pickup while still in school that will help them in product management (56:50) Book recommendations for product management (58:30) Advice for PM interviews (link to his article: https://medium.com/@rafilurie/product-81d3102bd905)
Views: 877 CareerLab
PRODUCT LEVELS BY PHILIP KOTLER II MARKETING MANAGEMENT II BBA 3rd / Bcom II PowerPoint Presentation
 
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WATCH THE UPDATED VIDEO HERE : https://youtu.be/9dPTJS_cS3Q This presentation is all about the different levels of a product. **After watching this video you will get to know the following things: -the five levels of a product with interesting and suitable examples ... CORE PRODUCT BASIC PRODUCT EXPECTED PRODUCT AUGMENTED PRODUCT POTENTIAL PRODUCT - for more videos please visit https://www.youtube.com/channel/UCq6F_3o__BOOKm8ne_28TgQ keywords:- 5 product levels, five product levels, product levels, levels of product, product levels with examples product levels ppt product levels in marketing management product levels pdf product levels in marketing examples product levels customer value hierarchy product levels of a car product levels of a hotel product levels definition product levels of a college product levels product levels in marketing product levels and classification product levels augmented product levels and their marketing implications product levels and examples product availability levels product attribute levels various product levels are product levels of airlines product levels core actual augmented a levels product design product levels by kotler product benefit levels product levels core benefit five product levels by philip kotler product levels customer value hierarchy example product levels core actual and augmented packaging product levels core facilitating supporting augmented product levels classification product levels car product levels core augmented product cleanliness levels and contamination control program product category levels product levels diagram product development levels product decision levels product differentiation levels product distribution levels augmented product levels definition five product levels definition 5 product levels definition product levels example three product levels example product levels with examples ppt kotler product levels example different product levels examples five product levels explained kotler five product levels example explain product levels event product levels product five levels product feature levels five product levels example five product levels in marketing examples five product levels of the customer value hierarchy five product levels of toyota five product levels of coca cola four product levels four product levels in marketing product manager levels google product saturation levels in global market product saturation levels in global market ppt product levels hotel product hierarchy levels in sap product hierarchy levels product hierarchy levels in marketing product levels in hospitality explain the product hierarchy levels product levels in marketing ppt product levels in tourism product levels in marketing pdf product levels iphone product innovation levels product inventory levels product manager job levels product levels levitt product launch levels landsat product levels three product levels levitt product levels marketing product levels meaning product maturity levels product manager levels product mix levels product levels of mcdonalds 4 product levels marketing product naming levels product design a levels needed product levels of pepsi product levels of marketing product levels of services product levels of kotler product levels of tourism product levels philip kotler product ph levels product planning levels product planner levels product packaging levels product positioning levels five product levels ppt product quality levels product recall levels product readiness levels product range levels fda product recall levels product levels slideshare product service levels product support levels product saturation levels product specification levels product specification levels api product strategy levels 5 product levels slideshare product levels the customer value hierarchy product three levels product toxicity levels five product levels toyota kotler five product levels theory the product levels three product levels kotler illustrate product levels using an example various product levels various product levels and their marketing implications various product levels of airlines vijf product levels product levels wikipedia five product levels wiki product levels in marketing with example wow product levels calcium and phosphate product levels product 3 levels product categorization 3 levels 3 product levels kotler 3 levels product concept 4 product levels product 5 levels 5 product levels ppt 5 product levels คือ 5 product levels with examples 5 service product levels kotler keller 5 product levels windows 8 product levels Hope you liked my video... for ppt please contact me in comment section.
Views: 15984 Sonu Singh - PPT wale
Billgren & Mironov discuss Agile Product management (2 of 5)
 
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Rich Mironov and Magnus Billgren discuss the effects of Agile Product Management.
Views: 1015 TolpagorniPM
Roman Pichler - Product Strategy And Product Success
 
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Roman Pichler explains how to formulate and to develop an effective product strategy by taking into account your innovation strategy and your product’s lifecycle stage.
Views: 4088 PRODUCTIZED
Product Management as a career path in India
 
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http://www.techgig.com/expert-speak/Product-Management-as-a-career-path-in-India-139 Product Management & Product Marketing have always been strategic roles for any organization in the business of creating and successfully launching products or productized services predictably. With several successful product companies in India who have gone global and most global multinationals wanting to launch their products for emerging markets, the product management role and career path has received a renewed attention in India in the recent years. According to the recent research report released at NASSCOM 85% of all Product Managers in India came from a technology background essentially professionals graduating from roles like engineering managers, project managers, UX designers, Architects, Business Analysts and alike. The session will talk about the role & definition of a global Product Management in the context of India and discuss the ground reality of career path options for a product manager. You can check the research report that was launched at NASSCOM on Product Management in India here: www.adaptivemarketing.in
Views: 9953 TechGig
Software Product Management Overview
 
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Software product management is a key success factor for any company that develops and sells products or services based on software. It means the management of the software across its life cycle from a business perspective including product strategy, product planning and orchestrating the functional units of the company. Watch this free webinar by New Horizons Bulgaria and InnoTivum Consulting to learn more about the role of a Software product manager and how your company will benefit from it! Check out the upcoming SPM training in Sofia: http://newhorizons.bg/spm/
Views: 3440 New Horizons Bulgaria