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How to Become TripAdvisor’s #1 Fake Restaurant

112409 ratings | 3729704 views
The Shed at Dulwich was the number one rated restaurant in London, with foodies, celebrities and bloggers trying to get a table. The main obstacle for them, however, was that it didn't exist. Over the course of 8 months VICE's Oobah Butler used an assault of fake reviews to get his 'restaurant' to the hallowed top spot on TripAdvisor. With his phone perpetually ringing, PR agencies begging to represent it and TV crews pitching shows, Oobah decided he had no choice but to open its doors for one night only. Here is Oobah's journey into a false reality that captured the world's attention. Read Oobah's full story on VICE.com - https://vice.video/2DrLgCC Click here to subscribe to VICE: http://bit.ly/Subscribe-to-VICE Check out our full video catalog: http://bit.ly/VICE-Videos Videos, daily editorial and more: http://vice.com More videos from the VICE network: https://www.fb.com/vicevideo Like VICE on Facebook: http://fb.com/vice Follow VICE on Twitter: http://twitter.com/vice Read our Tumblr: http://vicemag.tumblr.com Follow us on Instagram: http://instagram.com/vice Check out our Pinterest: https://pinterest.com/vicemag Download VICE on iOS: http://apple.co/28Vgmqz Download VICE on Android: http://bit.ly/28S8Et0
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Text Comments (4212)
VICE (11 months ago)
Oobah Butler used an assault of fake reviews to get his 'restaurant' to the hallowed top spot on TripAdvisor. WATCH NEXT: The Story of 'Sandstorm' by Darude - https://vice.video/2DXMLJP
CORNSNAKE's vlog's (14 days ago)
Uber butler
Graham Jonathan (2 months ago)
+J unknown backyard restaurants are the ones people want to go too. Which is one of the aspects of pulling all these peoples trousers down.
Graham Jonathan (2 months ago)
+Justin Last He broke no laws... fucknut!
Damion Wilson (2 months ago)
This guy is the best scammer in the 🌎
Vanilla Gorilla (4 months ago)
VICE, Well done! It really is quite an accomplishment and shows how much people rely upon the internet and others opinions now days.
Chasadie Pinnock (1 hour ago)
Scam the day before it scams you.
utkarsh kant (3 hours ago)
What is next a religion it will be awesome give likes so it reaches him.
Erfan Vlogs (5 hours ago)
*In this New world nothing surprises me to be fake for example:- Fahe Restaurant, Fake Gucchi, Fake iPhone, Fake Taxi etc.*
yeet (9 hours ago)
Oobah Butler is the ultimate madlad
Avery Kielbasinski (11 hours ago)
Bird box challenge
rosi espinal diaz (13 hours ago)
I wish this place was real!
Neave MCGEEHAN (14 hours ago)
Reese Wallett (17 hours ago)
Similar to Fyre Festival
waff - (17 hours ago)
tbh it looks like a really cool concept to do forreal
Kannika Wongsiri (18 hours ago)
Crispy Bacon (19 hours ago)
Bird box
Mason Applejar (20 hours ago)
Now THIS is the placebo effect. In all seriousness though I would love to come here. It seems so wholesome and peaceful.
Did he fake all of the subs too?
Sophia Kim (21 hours ago)
I hope this guy fakes his way into the ‘modern art’ world to show that most of this ‘art’ is just rubbish.
oh no (1 day ago)
She saw a chicken and screamed l lmao
Gabe Williams (1 day ago)
This was the first premiss of bird box
skeeter197140 (2 days ago)
Is it me, or is there something kind of meta about hipsters gaming hipsters?
Fat ugly Retard (2 days ago)
I would actually wanna eat there ngl I like the atmosphere
Danielmeir (2 days ago)
This guy is a king. Fuckin hilarious the whole thing brilliant and I watched the posing as 1 guy around the world in interviews fashion week etc. (The 1dollar tv dinners is hilarious)
hana bee (3 days ago)
"watch out, there's quite a disgusting mattress on the floor there." 😂 exactly what i wanna hear walking into a restaurant!
The Grape (3 days ago)
*Sherlock would like to know your location*
Nerdzombiedisco (3 days ago)
How are bookings for January?
Anon (4 days ago)
oobah is a man to be feared
J M (4 days ago)
Pete Rock (4 days ago)
This is why I don't put any stock on food reviews.
Tragic Triggers (5 days ago)
The waitress using Namaste synonymously with Bon-Appetit was brilliant lol
Rosie (6 days ago)
did nobody ask to use the loo?
Good Vibes (7 days ago)
i’m tired of seeing the trump ad honestly
Jess Swales (7 days ago)
I’m obsessed with this guy just watched all the videos containing him he’s amazing !
Garland5 (7 days ago)
OMG....not sure how I feel about this experiment, even though it's one that worked. Is it morally wrong? Yes. Is it totally brilliant? 100% yes.
Madison Hunter (8 days ago)
Is that Tom Ellis at 16:30 !!!
Jory Porteous (8 days ago)
I like the culinary world, I want to be a successful chef and restaurant owner. I think fine dining has a place, it's supposed to be high quality, fresh, stylish and inventive. However, this shows the issues and stigma surrounding it.
lukas joshua (10 days ago)
Next level pranking right here
fartt. (11 days ago)
'and become a man who represents the shed' **wears turtleneck**
Isabel Zafred (12 days ago)
is this an episode of black mirror?
vLONE DUCKLING (12 days ago)
Binar Lestari (12 days ago)
this guy has a lot of friends
James McCready (13 days ago)
I thought I was watching birdbox for a second there
M (13 days ago)
I guess you can do anything as long as you're so fucking determined to do it
Angel Dripping melanin (13 days ago)
This just gave me a great idea
Jim West (13 days ago)
This kind gullibility is why Brits and most people become Socialists, believing that leaders can deliver something wonderful, when all they really get is crap and misery dressed up with a flower. Then they’re told how fantastic it is and again they believe it, which leads to more expensive misery.
CORNSNAKE's vlog's (14 days ago)
Uber butler
Nelson Nong (14 days ago)
Its like the Dorsia of American psycho
NeOn Cringeyboi (14 days ago)
They did bird box
Alex G (14 days ago)
Couldn't you get in trouble for, health codes, not using a properly licensed commercial kitchen? Is making it free a loophole?
Random Potato (15 days ago)
This is so funny
Zombie 15 (15 days ago)
Silke GachaPotato (15 days ago)
He is great! Now our “Georgio Peviano” has a restaurant
Silke GachaPotato (15 days ago)
Georgi peviano
Manasarovar Agencies (15 days ago)
Just his accent makes him sound soooooo professional!!
Marjorie Casrillo (16 days ago)
I am actually having a crush on him...
Melissa London (17 days ago)
I wished they would dub it in French, so I could show this to my dad. He would piss himself laughing 😂😂
Oobah Butler (15 days ago)
Isabella M (18 days ago)
Well this is nothing diffrent then what the high end resturants do
adam ozturk (18 days ago)
14:20 birdbox
Ronan T (18 days ago)
Wonder how many Michelin Stars they got?😂
Çokboi Senpai (18 days ago)
I'm not even surprised that this guys' name is Oobah
Richard Francis (19 days ago)
vice is for brain dead herbivores
wickandde (19 days ago)
Not gonna lie a restaurant like this, would be amazing but for me it has to have actual good food. The ambience, music and a weird x factor is what truly makes a restaurant so appealing, otherwise people would just eat at home or get takeaways - but serving consistently good quality food is what keeps the restaurant in business for a long time. Hope he actually does this as an actual thing. For one thing a menu of moods is such a brilliant idea.
Hit (19 days ago)
You can't fool Ramsay
TheDoddsworth (19 days ago)
And this is also how modern "Art" came to be.
Benjamin Patry (20 days ago)
He looks like a vilain in nazi film .
oogiesmuncher (20 days ago)
Hipsters are so delusional they'll accept anything if they think its exclusive or trendy
Rom Krellens (20 days ago)
this guy gets it
NATTOP (21 days ago)
Luca Compostella (21 days ago)
"Yes Table" in Los Angeles would probably be a good partner of this fellow.
kngkyleify pensi (21 days ago)
Is she lesbian?
Mundo Sports Network (22 days ago)
this kid is nuts
John Thomas (22 days ago)
I will never be cool enough to get served a microwave meal and be able to pretend it's a 5 star dining experience. :[
That Old Uppity Nigger (22 days ago)
and did it hurt tripadvisor at all? nope
admiralC (23 days ago)
rip gordan restaurants
StonnedLuizz (23 days ago)
Syn (23 days ago)
same principle Apple uses to sell their crappy phones
inQuest a (23 days ago)
its a shame that with actual investors this restaurant could've work very well, the "brand" is already there to begin with. one thing for sure, this guy gonna be extremely wealthy someday
The Queenorsomething (23 days ago)
*Gordon Ramsey Disapproves*
Homer Burns (23 days ago)
this guy is probably your best writer
ShiroiKage009 (23 days ago)
It's worth noting that TripAdvisor's response doesn't even say the whole truth. This restaurant was a one-off, in that it did not have a constant stream of customers coming through it. One pattern I could see if this continued is the "well this doesn't taste as good as it did before," as the novelty of the setting starts to wear off. You would also get professional food critics and chefs coming by who are less likely to be swayed by the buzz who might end up putting a damper on it. This is an amazing experiment in brand manipulation, and might be a good template to launch a brand (talk about it super early with super-exclusive early looks ... etc.). But in terms of long-term success, it might not be representative.
ShiroiKage009 (23 days ago)
"Namaste." I died.
iSlayEskimos (23 days ago)
Hipsters will believe anything if they think it's trendy
Tuca Mestanza (23 days ago)
I love how at the end TripAdvisor just said it was a pointless experience. Lol
Chassy Moses (24 days ago)
Its like a placebo effect without the drink
Amrito Singh (26 days ago)
What a fucking legend.
ichigo jeonghan (27 days ago)
4:50 WTF
Ao Chen (27 days ago)
This really made my day.
Trayjay (29 days ago)
The real question what is the phone he was using? Vice gotta give him a raise ngl
Davidlous (1 month ago)
Haha i cant believe this worked. This was great.
dstns (1 month ago)
Me: That guy needs to take better care of his yard That Guy: ...paying 800# a month for it Me: That guy's landlord needs to take better care of his yard
“it’s something like i had as a kid” what is this ratatouille
Elysium (1 month ago)
this is illegal.
erika robinson (1 month ago)
Wait so were the people not paying for their meals or tipping the waitress???
Jaime Lyn (1 month ago)
Omg him on the roof at the table just killed me. This lad.
Mustapha E (1 month ago)
Home of happiness and safety. welcome to Morocco. atlasandsaharatours.com riadjnaneimlil.com.
Jiarui Ye (1 month ago)
one of the best documentaries :)
byrd leigh (1 month ago)
Inspiring honestly
Akuma MusageteS (1 month ago)
This is fucking brilliant lad
Kir Medvedev (1 month ago)
Frank (1 month ago)
It's free though, start charging people & you would get a completely different result
jerica flor (1 month ago)
He could be a billionaire if he wanted to
Pinaki Joadder (1 month ago)
Wow, he did the same thing as Trump.....can I book a table for three? Me, Gergio Pavianni, and Rachel Dolinwhatever her name is?
Benjamin Jones (1 month ago)
Brilliant!!! :D

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