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How to Become TripAdvisor’s #1 Fake Restaurant

136998 ratings | 4545911 views
This was nominated for a Webby Award in Reality and Weird. Vote for us here! https://vote.webbyawards.com/PublicVoting#/2019/video/general-video/reality https://vote.webbyawards.com/PublicVoting#/2019/video/general-video/weird The Shed at Dulwich was the number one rated restaurant in London, with foodies, celebrities and bloggers trying to get a table. The main obstacle for them, however, was that it didn't exist. Over the course of 8 months VICE's Oobah Butler used an assault of fake reviews to get his 'restaurant' to the hallowed top spot on TripAdvisor. With his phone perpetually ringing, PR agencies begging to represent it and TV crews pitching shows, Oobah decided he had no choice but to open its doors for one night only. Here is Oobah's journey into a false reality that captured the world's attention. Read Oobah's full story on VICE.com - https://vice.video/2DrLgCC Click here to subscribe to VICE: http://bit.ly/Subscribe-to-VICE Check out our full video catalog: http://bit.ly/VICE-Videos Videos, daily editorial and more: http://vice.com More videos from the VICE network: https://www.fb.com/vicevideo Like VICE on Facebook: http://fb.com/vice Follow VICE on Twitter: http://twitter.com/vice Read our Tumblr: http://vicemag.tumblr.com Follow us on Instagram: http://instagram.com/vice Check out our Pinterest: https://pinterest.com/vicemag Download VICE on iOS: http://apple.co/28Vgmqz Download VICE on Android: http://bit.ly/28S8Et0
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Text Comments (4923)
VICE (1 year ago)
Oobah Butler used an assault of fake reviews to get his 'restaurant' to the hallowed top spot on TripAdvisor. WATCH NEXT: The Story of 'Sandstorm' by Darude - https://vice.video/2DXMLJP
Christian Reyes (15 days ago)
Hey Vice what's the name of the song that starts at 18:00??
CORNSNAKE's vlog's (3 months ago)
Uber butler
Graham Jonathan (5 months ago)
+J unknown backyard restaurants are the ones people want to go too. Which is one of the aspects of pulling all these peoples trousers down.
Graham Jonathan (5 months ago)
+Justin Last He broke no laws... fucknut!
Damion Wilson (6 months ago)
This guy is the best scammer in the 🌎
Morena Morena (20 hours ago)
£800 ?!
Mr Singh007 (20 hours ago)
you are a genius and I'm going to do that in my city
Mr Singh007 (20 hours ago)
wtf man
Crystal Rodrigues (1 day ago)
yayyyyyyyyyyy
James Reid (2 days ago)
Chief blagger 2018
Shark Beats (2 days ago)
15:42 I died when she said that... lmao
Murphy Fleming (2 days ago)
TripUpAdvisor
Jeff Putterman (2 days ago)
Penn and Teller did a restaurant that served bullshit food, and the average sucker loved it.
Alexine Schnyder (2 days ago)
If you live in or near NYC come to the new restaurant L’argot! It provides live music and delicious food. https://www.largotnyc.com/
Ko Yeo (3 days ago)
Anything is possible? I wanna be black is that possible? No
Nando (3 days ago)
I mean, Michael Jackson had a bit of luck with that
JO H (4 days ago)
This reminds me of Keiserens nye Klæder. So interesting to watch this happening in reality. Thank you!
Queen The Browns (4 days ago)
Wha-a-laugh
MrZer000 (4 days ago)
Jason Mayhem Miller looks weak
Ashley H (4 days ago)
A genius.
This Guy Says (4 days ago)
Brilliant, 😊
Jack Storie (5 days ago)
Keep it open
CheezyMatt (5 days ago)
My man could of made a whole business right here and made people pay like 10 bucks a thing
rishabh negi (5 days ago)
800 pound a month??? Almost 73000 inr a month??? DAFAQ
Nando (3 days ago)
It's so cheap! I have to pay that much for a fucking ROOM! And he gets a whole apartment for that? I need to go to England.
Growddy (5 days ago)
The beginning reminded me of Birdbox.
Nick Cox (5 days ago)
What a genius. I wish I had the creativity to do this
Fucking amazing is all I have to say
Mark Charman (6 days ago)
This guy is a freaking genius If he can fake his way into becoming the no.1 restaurant or into the inner circle of the fashion industry I wouldn't be surprised if he faked his way to being the no.1 actor either
Abdulrahman Mohammed (6 days ago)
Uber butler
REESEES (6 days ago)
I would actually go
AmnooOfficial (6 days ago)
This video just gave me such a great feeling, so funny and wholesome
Ishaq (6 days ago)
The thing is that he could actually open it up and make a bit of money if he tried.
Sophia W (6 days ago)
You guys are f*cking geniuses
DAMN FULL (6 days ago)
This is insane
Chatlotte Currie (7 days ago)
YOLO
Ants Mexico (7 days ago)
This guy could become a millionare if he actualy tried.
Sarah Heart (7 days ago)
Lmao i thought his name was uber
スティーブ (7 days ago)
This is absolutely tremendous.
Anne Vlogs (7 days ago)
R/MadLad
Joseph Mach (8 days ago)
"People don't trust their senses above what they read online." Nailed it.
J W (8 days ago)
Now we know the true inspiration for bird box
Wishful Thinking (8 days ago)
This is basically the equivalent of bluffing in poker till everyone else folds.
nora. (8 days ago)
the people on the roof are my last two brain cells
Mr. Gang Banger (8 days ago)
The biggest troll of the Millenium. I love him.
Midnight Singing (8 days ago)
This man's a genius
Theo Argyros4 (8 days ago)
He looks like the short guy from shrek
Mark Bauer (8 days ago)
A golden troll deserves a golden oscar.
SammusMantisJr (8 days ago)
Perhaps this is a fake study of a fraud. If his shed became popular why not make it real? Defies logic.
this this man is the ultimate mad lad.
Nathan Gignac (9 days ago)
this vid gets a dislike for the liverpool jersey at 3:09
RAGE-UK Fortbruh (9 days ago)
How is this mans name Ooblah
Zoe (9 days ago)
Ooba: It's the shed at Dulwich Customer: *YOU ACTUALLY EXIST*
Red (9 days ago)
Namaste
Marcus Baxter (9 days ago)
North Korea
Constantine XI (9 days ago)
This is what you get for expecting British people to know anything about food
Anon (9 days ago)
A British woman calling me naughty is the equivalent of being called daddy.
Visual Hotel Tours (9 days ago)
This guy is genius lmao
Aesthetic Rose (10 days ago)
My family would’ve loved this.
f0rtal3za (10 days ago)
That´s just brilliant XD
Kate Henning (10 days ago)
2019 is this place still open?
Yacht Master (10 days ago)
I loved it
Lonely Bitxh2018 (10 days ago)
i wish i was this dedicated 😂😂
DjSunexx (10 days ago)
How did the real people review it though???? that's where it would get interesting! Also, you should definitely have that one couple again lol.
TotallyLynn (10 days ago)
I would love to see this as an actual place. It’s really cozy and comforting..
Mrmusikman 82 (10 days ago)
absolutely brilliant.
Zxzano (10 days ago)
Fucking genius
Rezenbekk (10 days ago)
Is this the real Oobah though? 🤔🤔🤔
Rocskatu (10 days ago)
He looks liek a male ellen degeneres
Wagwan Wagwan (10 days ago)
What an absolute madlad
Filip Stojanovic (10 days ago)
How do you deal with months of people calling you a multitude of times a day? and does no one regulate this, like the shed must have been the biggest conspiracy theory in some place, how do people keep calling if everyone knows none gets tables
Ossy Koi (10 days ago)
If TripAdvisor thinks that this experiment didn't prove anything, then they're horribly wrong. This experiment proved exactly what they set out to do, use fake reviews to boost up a restaurant. Their AI didn't even blink at the sight of this restaurant. In the end, this video proves that we shouldn't care about reviews and all that. As long as the place isn't bad, anything will taste good when you're with the people you care about. This experience was so unique that people actually tried to book again. Love this video
StrayKid (10 days ago)
If this was my life, I can honestly say I'd love it
Cod3 br3aK3r (10 days ago)
thats genius mate
Augustine Helfenberger (11 days ago)
It's legittttt
E H . . . (11 days ago)
When the hell is this guy going to meet ellen?
Biggy Cheese (11 days ago)
How'd they get the food onto the roof for those guys?
Annie campbell (11 days ago)
dude this is assholery at a whole new level
Justa Clapper (11 days ago)
Its almost like people have to be told what to tgink. I, hate to say it, but personally have fallen into that trap
Justa Clapper (11 days ago)
That call around 7 mins was WONDERFUL
Justa Clapper (11 days ago)
I thought this was so funny when i first saw this
Corpse (11 days ago)
*Gordon Ramsey has left the chat*
cece is alive (11 days ago)
chicken man is a mood
Saptarshi Das (11 days ago)
Next time do fake taxi
P9nic (12 days ago)
This is amazing
[MG]multigamer (12 days ago)
he looks like the small guy from shrek
Devon Harris (12 days ago)
Best bit of the whole video: "People don't trust their own senses over what they read online"
AJ Fantasia (12 days ago)
This is actually a really positive thing. Imagine if some actual visionary chefs who were this broke and lived in this exact place tried to do the same thing and _were able to do it_ just because they were weird and original (and possibly good at making food). That’s just a genuinely cool rags to riches story. It shows that you could get this sort of prestige now without literally having any money. Just the fact that people could come to a place like that and see it and think “yeah, good food could come from here. These guys might have some merit.” It may seem crazy but there’s a massive chunk of history where that would have been completely impossible regardless of the reviews and no one would ever respect something like this. Just because it’s fake this time doesn’t remove the potential applicability of the experiment.
Patrassanu (12 days ago)
i damn near lost it at 14:36, mans eatin on the roof! XD
Nat (12 days ago)
Legend
Sarah Gauthier (12 days ago)
the scream the chicken made me actually jump
YoloMaster Sherr (12 days ago)
My favorite part is when Susanna Reid said "Naughty"
Dany St-Gelais (12 days ago)
This is the most evil genius thing I saw. Presented with such innocence. You are a beast in marketing !
Sam Atkinson (12 days ago)
this was quite inspirational tbh
Giovanna Ferriani (12 days ago)
Trust the british to enjoy bad food.
Air Spike (12 days ago)
Rent some place out and make real restaurant :D
jediemils super videos (12 days ago)
WHERE'S THE LAMB SAUCE
Augustus Floyd (12 days ago)
Joffrey and Arya had a love child
MecMon (12 days ago)
It´s a damn Goldmine
Duskears (12 days ago)
It should be noted fewer people have been to "The Shed at Dulwich" than have been to any 5 star restaurant in existence. So this really was quite an exclusive experience ;)
hans tonra (12 days ago)
He looks like Jared Leto in fight club.
emma adewole (12 days ago)
me: the shed doesn't exist FBI: don't move
Jack O'Neill (12 days ago)
this guy is immoral
Sweney (13 days ago)
This is so dumb and I love it.
Entie Gaster (13 days ago)
That's was fun and interesting to watch
Karolina (13 days ago)
They were in Paris last night, tonight they're in the The Shed LOOOOOOOOOOOOOL

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